Guides
Practical playbooks for turning a product into visible demand.
Start with the product type that best matches what you built. Each guide focuses on channels with realistic newcomer potential and avoids one-size-fits-all promotion advice.
Website or web tool
Build one strong destination first, then create intent pages around problems, alternatives, tutorials and templates.
- Search Console, sitemap, schema and Open Graph
- 5-20 long-tail pages before broad blogging
- YouTube demo and Reddit feedback posts
- Directories that already rank for your category
Mobile app
App store search is mandatory, but outside traffic often decides whether your listing gains reviews and conversion momentum.
- App Store and Google Play screenshots with a story
- Short videos that show the first user win
- Niche communities discussing the problem
- Small Apple Search Ads tests for high-intent terms
Game
Games need visible moments. A store page, demo and creator-ready assets should exist before the main launch push.
- Steam page early, wishlist focused
- Gameplay clips for Shorts, TikTok and Reels
- Reddit, Discord, itch.io and game jams
- Streamer kit with key, trailer and GIFs
Video, channel or course
YouTube is the base. Short-form platforms help test hooks, while search packaging and community posts extend the shelf life.
- One searchable longform asset
- Shorts from each strong segment
- Transcripts and blog versions for search
- Newsletter or community for returning viewers
eBook
Pair marketplace intent with authority. Buyers need a topic promise, sample proof, reviews and repeated mentions.
- Amazon KDP listing and category strategy
- Landing page with sample chapter and FAQ
- Newsletter bonus, checklist or preview chapter
- Podcast, Substack and niche community outreach
SaaS, AI or developer tool
Explain the pain, prove the workflow and create comparison assets. B2B users need trust before the trial.
- Demo-first landing page with use cases
- Product Hunt, Show HN or niche launch
- Alternative and comparison SEO pages
- LinkedIn, Reddit and review-platform footprint
Template or download
Templates win when the outcome is visible. Show before/after, include a free sample and use visual discovery channels.
- Pinterest, TikTok, Reels and Shorts
- SEO pages for concrete template searches
- Gumroad, marketplace or shop page
- Affiliate and creator partners after proof
Minimal stack
Short on time? Do the basics that help most product types.
- Landing page or store page
- Search Console and sitemap
- One demo video plus short clips
- 3-5 community posts with real context
Tracking discipline
Use UTM links and one conversion goal per campaign. Without measurement, you cannot tell attention from progress.
- Separate links by channel and creative
- Measure signups, installs, wishlists or sales
- Review quality, not only clicks
- Double down on channels with intent
The channel stack that works most often
Start with one destination, one proof asset and three distribution surfaces. The destination is a landing page or store listing. The proof asset is a demo, sample chapter, trailer or walkthrough. The distribution surfaces are usually short video, YouTube or search, plus one relevant community.
- Publish a landing page or listing with a clear outcome.
- Set up Search Console, sitemap, social preview and one conversion goal.
- Record a demo and cut it into several hooks.
- Use YouTube and short-video platforms for the first tests.
- Post useful context in three to five relevant communities.
- Add email, waitlist or a download bonus so attention is not lost.
- After seven days, repeat only the channels that produced qualified signals.