Traffic by product type
Find suitable traffic sources for your digital product.
People look for an app differently from an ebook or a PC game. Find out where potential users already search for your product, what you need to show them there and which step to take first.
Increase website traffic
Start with a clear destination page. Then add pages for the problems, comparisons and instructions your audience already searches for.
- Explain the outcome, audience and next step on the destination page.
- Set up search engine access and a sitemap.
- Publish specific answers before broad blog posts.
- Show the product in a short demonstration.
App marketing strategies
In an app store, search terms, screenshots and reviews determine whether a visitor becomes an installation.
- Show the app's concrete outcome in the first screenshots.
- Use the terms people search for inside the store.
- Test short videos around one visible use moment.
- Ask early users for honest feedback at the right time.
Game marketing strategies
Players want to see how your game feels. A store page, demo, trailer and playable moments matter more than abstract promises.
- Open the store page early and collect wishlists.
- Show meaningful gameplay instead of only logos or menus.
- Use a demo, game jams or communities for early feedback.
- Prepare clips and useful information for streamers.
Video, channel or online course
An in-depth video answers questions and builds trust. Short excerpts help new viewers discover the subject.
- Choose one specific question for the first in-depth video.
- Show the outcome in the title and thumbnail.
- Turn strong sections into several short videos.
- Offer interested viewers a useful next step.
eBook
Readers need a clear subject, a convincing sample and enough information to decide whether the book is for them.
- Match the title, description and categories to the reader's problem.
- Show the contents and a sample on your own page.
- Offer a supporting checklist or bonus chapter.
- Find podcasts, newsletters and communities with a matching subject.
SaaS, AI tool or developer product
Potential users must quickly understand the problem the tool solves, what the workflow looks like and whether a trial is worth their time.
- Show one concrete use case directly on the homepage.
- Create a short demo with a real input and outcome.
- Answer questions about alternatives, setup and limitations.
- Choose communities and platforms where the problem already occurs.
Template or download
A template is easier to buy when people can see the finished result and check whether it fits their task.
- Show before-and-after examples and several completed versions.
- Offer a preview or a small free version.
- Target searches for the template's specific job.
- Choose a marketplace or your own page as the purchase destination.
If you have very little time
Focus on one convincing destination, one visible proof point and one place where suitable people already look for a solution.
- Publish a clear destination or store page.
- Create a demo, sample or example outcome.
- Choose one relevant search platform or community.
- Make a signup, installation or purchase measurable.
Know what is working
Many clicks are not a success if they produce no interested users. Decide what action you expect before publishing anything.
- Measure signups, installs, wishlists, purchases or replies.
- Use different links for each platform and post.
- Record questions and objections from comments.
- Repeat only the routes that bring suitable visitors.
A sensible start in seven steps
- Choose the action you want: a signup, install, wishlist, purchase or enquiry.
- Publish a destination or store page that prepares people for that action.
- Create visible proof such as a demo, example, trailer or sample.
- Choose one traffic source where people already search for the problem.
- Add one route through which new people can discover the product.
- Measure the desired action, not only clicks.
- After one week, improve the route that brought the most suitable visitors.