Interactive example journey

Simulate visitor journeys across traffic sources and destination pages.

Follow a fictional online day and observe how a need, notification or recommendation can lead from one platform to another and eventually to a website. This explains possible visitor routes; it does not create traffic or track real people.

Start an example journey → Follow a route to an article Analyze a population sample

Each run is an educational model, not a prediction of a real person.

A playful three-dimensional illustration of a fictional internet user moving between connected search, messaging, video, maps, shopping and email paths.

Build the next run

Choose a day or set a focused mission.

The same run code always creates the same journey. Change it to meet another fictional person.

Population view

Compare hundreds of calibrated online days.

Create a synthetic cohort for German internet users aged 16–74. The age structure, recent internet use, selected activity reach and device availability follow public 2024/2025 aggregates.

Choose the cohort you want to compare.

Start with 500 people for a stable overview. A larger synthetic sample reduces random simulation noise, but cannot remove uncertainty in the model itself.

Your fictional journey

A modeled day with Alex 017

56 years old Retired Occasional user rural Tends toward Music and podcasts

Available devices: Smartphone, Laptop or desktop, Connected TV

Usual browser by device: Smartphone: Chrome, Laptop or desktop: Chrome

Usual services: WhatsApp, Google Search, Google Chat

Run code trail-2026-0728

17Attention sessions
1 hr 41 minActive time
184 MBModeled data
13Background jobs

Journey player

Follow every handoff, page by page.

The current location changes as the person moves from an app or results page into the browser and onto the destination website. Choose any step to inspect it.

Finish the journey to reveal a trail badge.

Read the signals

Starts, attention and data tell different stories.

Email and work7 visits
45 min time61.7 MB data
Search and information6 visits
23 min time52.1 MB data
Messaging10 visits
20 min time6.95 MB data
Music and podcasts3 visits
6 min time48.8 MB data
Utilities and other1 visits
4 min time8.81 MB data

Full trace

Every location, action and quiet transfer.

Search results and destination pages remain separate places. Background transfers can continue while the visible location changes.

  1. Device background · Push delivery

    Runs automatically in the background

    Runs alongside visible use · Connected TV · Wi-Fi · 25.0 KB
  2. WhatsApp · Message thread

    Open a conversation with a shared link

    whatsapp.com · Current location: WhatsApp · Smartphone · Wi-Fi · 49.6 KB
  3. WhatsApp · Link preview

    Read the preview and tap the shared link

    whatsapp.com · Current location: WhatsApp · Smartphone · Wi-Fi · 49.6 KB
  4. Chrome browser · New browser tab

    Leave the messenger and load the linked address

    WhatsApp → Chrome browser · Smartphone · Wi-Fi · 49.6 KB
  5. Google Maps · Destination page

    Read the destination page outside the messenger

    maps.google.com · Chrome browser → Google Maps · Smartphone · Wi-Fi · 124 KB
  6. WhatsApp · Conversation list

    Open the messenger and check unread conversations

    whatsapp.com · Current location: WhatsApp · Smartphone · Wi-Fi · 72.3 KB
  7. WhatsApp · Message thread

    Open the conversation and read the new messages

    whatsapp.com · Current location: WhatsApp · Smartphone · Wi-Fi · 108 KB
  8. WhatsApp · Reply field

    Write a short reply or reaction

    whatsapp.com · Current location: WhatsApp · Smartphone · Wi-Fi · 36.1 KB
  9. Device background · Push delivery

    Runs automatically in the background

    Runs alongside visible use · Laptop or desktop · Ethernet · 14.0 KB
  10. Google Search · Search field

    Formulate a concrete question

    google.de · Current location: Google Search · Smartphone · Wi-Fi · 690 KB
  11. Google Search · Search results page

    Submit the query and load the results

    google.de · Current location: Google Search · Smartphone · Wi-Fi · 2.02 MB
  12. Google Search · Search results page

    Compare titles, snippets and visible sources

    google.de · Current location: Google Search · Smartphone · Wi-Fi · 690 KB

Use the pattern

What this route helps you notice.

1

An opening is not the same as attention

Messaging may create many short starts, while video or work can occupy fewer but much longer sessions.

2

Traffic grows through handoffs

A message, recommendation, search result or newsletter can hand a person to a browser, product page or expert article.

3

The moment changes the channel

A commute favors the phone; work favors the computer; evening free time makes longer video or gaming sessions more plausible.

Compare traffic sources for a digital product → Simulate a path to an expert article

Questions answered

Understand online behavior without confusing the signals.

What is an internet user simulator?

It creates a fictional journey from a run code. The person receives a daily context, devices and preferences; triggers then lead to foreground visits, handoffs and background transfers.

Is this real user tracking?

No. The simulator does not observe visitors or reproduce a real individual. It creates educational scenarios from transparent starting assumptions.

Why does the person not always start with Google?

Online activity can begin with a notification, a habit, a concrete task or a scheduled event. Search is one important route, but messages, feeds, email, maps and apps can also create the first step.

Can I test how someone reaches an expert article?

Yes. Choose the article mission and enter a topic. The run can begin with search, a social recommendation, a message, a newsletter or an AI-assisted search before reaching the article.

Are the displayed probabilities measured population statistics?

Some inputs are calibrated to official German age, internet-use, activity-reach and device aggregates. Browser and classic search-engine weights use observed German page-view or referral shares. The displayed app and destination percentages remain conditional estimates within the choices available at that step, not population market shares.