Use immediately and adapt
Templates and checklists you can copy and complete.
Each template helps with a concrete task: starting a post, writing an outreach message, checking a destination page or deciding which route to continue next week.
Openings for posts and short videos
Turn one product promise into several clear ideas.
- Problem: “I kept getting stuck on …”
- Change: “This is what it looked like before — and after.”
- Proof: “Here is what happened after …”
- Audience: “If you need to …, this helps you …”
Helpful community post
The post should be useful even if nobody clicks your link.
- Explain the problem and situation clearly.
- Describe what you have already tried.
- Show what you built or learned.
- Ask the community one specific question.
- Place the link after the useful content.
Personal message to a creator
Keep the message short, specific and easy to evaluate.
- Why this particular audience fits the product.
- What the product enables in one sentence.
- A demo link, trial access or code.
- Ready-to-use images, clips, a key or sample.
- A clear way to reply without artificial pressure.
Page for a specific search question
Check pages about problems, comparisons, alternatives or instructions before publishing.
- Define the reader's exact question and situation.
- Give the most important answer at the start.
- Add a demonstration, screenshots or examples.
- Answer common follow-up questions clearly.
- Offer an appropriate next action.
Check a traffic source before starting
Answer these questions before investing substantial time or money.
- Will you meet people who have the relevant problem?
- Are they already looking for a solution, or must you create interest first?
- Can a new provider become visible there?
- What content or materials will you need regularly?
- Can you attribute signups, installations or purchases?
Weekly traffic review
Decide what to continue, improve or stop each week.
- Which traffic source brought the most suitable visitors?
- Which post led to the desired action most often?
- Which question or objection appeared repeatedly?
- Which route will you improve next week?
- Which experiment will you stop?
Check a destination or store page
Review the page before sending visitors to it.
- Does the headline explain a concrete outcome?
- Is there a demo, screenshot or example?
- Is it clear who the product is for?
- Does the page answer important questions and objections?
- Is the signup, install or purchase action easy to find?
Name measurable campaign links
Use consistent names so you can later identify which post brought visitors.
- Source: the platform, such as youtube or reddit.
- Type: for example community, creator, search or ad.
- Campaign: the occasion, such as launch, demo or waitlist.
- Content: a unique name for the post or ad concept.
- Choose a spelling convention and reuse it every week.
Material pack for creators and media
Give reviewers, streamers and writers what they need to make an informed decision.
- The product benefit in one clear sentence.
- A short demo and three meaningful screenshots.
- Trial access, a key, sample or promotional code.
- The relevant audience and a possible story idea.
- Contact details and a note about transparent disclosure.