Templates

Reusable launch templates for practical traffic work.

Use these frameworks to move from “we should promote this” to a concrete asset, channel and measurement plan.

Hook sheet

Create short-video and post hooks from one product promise.

  • Problem: “I kept running into...”
  • Transformation: “Before / after using...”
  • Proof: “Here is the result after...”
  • Audience: “If you build X, this helps with Y.”

Community post structure

Make the post useful even if the reader never clicks.

  • Problem and context
  • What you tried
  • What you built or learned
  • Specific feedback question
  • Optional link after value

Creator outreach note

Keep outreach short and specific.

  • Why their audience fits
  • What the product does in one sentence
  • Demo link or access code
  • Ready assets: images, clip, key, sample
  • No pressure, clear reply path

SEO page brief

Use for problem, alternative, comparison or tutorial pages.

  • Search intent and reader stage
  • One clear answer above the fold
  • Demo, screenshots or examples
  • FAQ and helpful next-step links
  • Conversion action after value

Channel-fit worksheet

Compare channels before investing serious effort.

  • Audience fit: 1-5
  • Intent: 1-5
  • Newcomer chance: 1-5
  • Asset effort: 1-5
  • Measurement clarity: 1-5

Weekly review

Decide what to repeat, stop or improve.

  • Top traffic source by quality
  • Top creative by conversion
  • Best comment, question or objection
  • One channel to double down on
  • One experiment to kill

Product page checklist

Use before sending traffic to a landing page, store page or marketplace listing.

  • One outcome-focused headline
  • Demo, screenshots or sample result
  • Audience, use cases and proof signals
  • FAQ for objections and setup questions
  • Primary conversion action above and below content

UTM naming plan

Keep measurement readable before traffic arrives.

  • Source: youtube, reddit, producthunt
  • Medium: organic, community, creator, paid
  • Campaign: launch, demo, review, waitlist
  • Content: hook name or creative angle
  • Use the same names every week

Creator asset pack

Make it easy for a reviewer, streamer, writer or newsletter author to understand the story.

  • One-sentence product promise
  • 30-second demo and three screenshots
  • Test access, key, sample or promo code
  • Audience fit and suggested angle
  • Clear contact and disclosure note