Glossary

Traffic terms without the fog.

Use this glossary when comparing channels, setting up tracking or reading launch reports.

The realistic size of the audience a channel can reach for your product category, not the total size of the platform.

How likely a product with no followers, reviews or domain authority can still get initial visibility.

The strength of the user's reason to act. Search and marketplace traffic often have higher intent than feed scrolling.

Search engine optimization: making pages discoverable and useful for concrete search queries.

App Store Optimization: improving app store listing title, screenshots, keywords, reviews and conversion rate.

Generative Engine Optimization: earning visibility in sources that answer engines and AI-assisted search systems may use for recommendations.

Discovery inside App Store, Google Play, Steam, Amazon KDP, Gumroad, Chrome Web Store or other product search environments.

URL parameters that help identify the source, medium, campaign and creative behind a visit.

Click-through rate: the percentage of people who clicked after seeing a result, ad, post or email.

The percentage of visitors who complete a target action such as signup, install, wishlist, purchase or email subscription.

A short burst of attention around a release or announcement. Useful, but it needs follow-up to become durable traffic.

Testing multiple hooks, demos, thumbnails, texts or visuals to find which message creates attention and action.