Find traffic sources that fit your goal, product and budget.

Use your own pages to answer specific searches about problems, instructions, alternatives and comparisons. Search Console then shows whether Google finds those pages and which queries display them.

Use when

Your product solves a problem people search for.

First move

Publish five pages for specific search questions.

Short videos reveal which opening gains interest. Longer demonstrations and instructions answer questions and can bring visitors through YouTube Search over time.

Use when

You can show the product in use or show its outcome.

First move

Record one demonstration and turn it into several short clips.

Short videos quickly reveal which problem statement, use moment or before-and-after example interests new people.

Use when

The benefit can be made visible in a few seconds.

First move

Test several openings for the same outcome.

Great for products with a clear niche. Write posts that explain the problem, what you tried, what you built and what feedback you need.

Use when

A real community already discusses the problem.

First move

Comment helpfully before posting your own link.

Product Hunt lets makers introduce new tools and apps to a technology-oriented audience. Attention is concentrated mainly on the publication day.

Use when

Interested visitors can try the product immediately.

First move

Prepare a demonstration, screenshots and answers to important questions.

People use app-store search when they are close to installing an app. The title, search terms, first screenshots, reviews and description must make the benefit clear.

Use when

You have an installable mobile app.

First move

Make the outcome clear across the first screenshots.

Players can discover, wishlist, try and buy a game there. A clear store page with gameplay, a trailer and accurate tags is the foundation.

Use when

You can show interesting gameplay and a clear next step.

First move

Publish the store page early and collect wishlists.

For ebooks, Amazon search and category visibility matter. Pair the listing with sample chapters, review outreach, topic content and newsletter mentions.

Use when

The product is a book, guide or structured knowledge asset.

First move

Build a launch team before publication day.

Streamers, YouTubers, newsletter writers and podcasters can explain the product to a suitable audience and lend their own credibility.

Use when

You can explain why the product genuinely fits each person's audience.

First move

Prepare a demonstration, images, trial access and a short explanation.

A complete listing helps people compare products and can also appear in Google or AI searches. A few relevant platforms are more useful than many arbitrary listings.

Use when

People compare products in your category.

First move

Choose and complete five relevant directory profiles.

AI answers often draw on clear product pages, comparisons, reviews, community posts and videos. Clear information and credible mentions improve the chance of being included.

Use when

People ask for product recommendations or comparisons.

First move

Publish comparable product information and answers worth citing.

Pinterest suits visual outcomes and ideas that remain useful for months, including templates, printables, ebooks and lesson material.

Use when

You can show the completed outcome in one image.

First move

Create several pins from one concrete outcome.

LinkedIn suits products that solve professional tasks, including business software, AI tools, recruiting and education products.

Use when

The buyer or user has a professional problem.

First move

Explain the problem and a useful solution before showing the product.

Adapt a proven article or instruction for Medium, Dev.to, Substack, Quora, Threads or X. Link from there to the page where users can complete the next step.

Use when

You already have a useful article, experience or instruction.

First move

Rewrite one proven subject for three relevant platforms.

A newsletter rarely creates the first visitors. It lets you tell interested people about a later release, update or offer.

Use when

You expect updates, new versions or repeated releases.

First move

Offer a useful checklist, preview or bonus.

Paid ads can display a product precisely when someone searches for a relevant solution. This is useful only when you can reliably measure the desired action.

Use when

You know what a signup, install or purchase is worth.

First move

Test a few exact searches with a small budget.

Paid ads on TikTok, Instagram and similar platforms can amplify a post whose image, video and message already attracted relevant interest.

Use when

You already know which presentation interests suitable people.

First move

Reach previous visitors again before advertising broadly.

Works when there is a strong story: data, trend, founder angle, niche problem, unusual result or public launch.

Use when

You can explain why the product matters now.

First move

Pitch 20 very specific outlets, not a generic blast.

Less scalable than algorithmic platforms, often stronger for feedback and trust in narrow niches.

Use when

The community welcomes useful examples and feedback.

First move

Share the learning, not just the link.

For developer tools, GitHub, package registries, example projects and clear technical instructions can be major routes to new users.

Use when

The product has technical users or integrations.

First move

Publish a repo with examples and clear docs.

Good for games, creative tools, AI prototypes and design products when the event already gathers the right audience.

Use when

You can ship a demo or public entry.

First move

Use the deadline to create visible progress.

Partners can recommend the product to their own audience and receive a commission. This makes sense once your product page reliably turns visitors into customers.

Use when

The commission, product price and purchase rate work together.

First move

Begin with a few trusted partners.

Combine a few routes with clear jobs: get found during a search, reach new people, answer open questions and contact interested visitors again later.

Use when

You do not know which route to start with.

First move

Choose the desired action and two suitable traffic sources.

Expand search coverage beyond Google and notify supporting search engines more quickly when important URLs change.

Use when

Your website publishes or updates content regularly.

First move

Verify the site and submit the sitemap.

Gumroad, Payhip, Lemon Squeezy, Ko-fi and Creative Market combine checkout, a product page and people already browsing for digital products.

Use when

You sell downloads, templates or small courses.

First move

Show the preview and finished outcome clearly.

The Chrome Web Store, Edge Add-ons, Firefox Add-ons and WordPress.org let people find a plugin while searching for something to install.

Use when

Your product installs as a plugin or extension.

First move

Explain the benefit, screenshots and required permissions.