Start here
Get the right people to notice what you built.
TrafficChaser explains how 26 major traffic sources help people discover a digital product: from Google, YouTube and Reddit to stores, communities, email, partnerships and paid growth.
The Traffic Compendium
From initial discoverability to repeatable distribution.
Choose a starting point by your current job. Every practical guide explains potential, implementation, product fit, measurements, risks and relevant original sources.
Search and intent
Capture existing demand
Build visibility in Google, YouTube, Bing, app stores and product marketplaces.
Start with Google and indexing →Discovery
Reach new audiences
Test demos and messages through short video, Reddit, Pinterest, Product Hunt and events.
Understand short-form video →Trust
Build credible proof
Use creators, communities, reviews, PR, LinkedIn and open source as a trust layer.
Plan creator outreach →Traffic by goal
Pick channels by what you need next.
Capture existing demand
Use this when people already search for the problem, category or alternative.
- Google SEO for problem, alternative and tutorial pages
- YouTube search for demos, walkthroughs and comparisons
- Marketplace search for apps, games, ebooks and templates
Get discovered fast
Use this when your product can be understood visually or through a sharp hook.
- TikTok, Reels and Shorts for hook testing
- Reddit and communities for context-rich feedback
- Product Hunt or niche launches for early adopters
Build trust and proof
Use this when the product needs explanation, credibility or reviewer context before people act.
- Creator outreach with a simple demo and asset pack
- Review sites, directories and comparison pages
- Founder-led posts, podcasts and newsletters
Keep the attention you earn
Use this from day one so every traffic spike can become repeat contact.
- Email list, waitlist, wishlist or product updates
- Download bonus, sample chapter, checklist or preview
- Follow-up content based on the best questions you receive
This week
Do these six things before chasing more channels.
- Write one clear promise. Who is it for, what outcome does it create, and why should anyone care now?
- Fix the destination. Landing page, store listing or marketplace page must explain the product without a sales call.
- Create one proof asset. Demo video, trailer, sample chapter, before/after, screenshot flow or short walkthrough.
- Choose three channels. One intent channel, one discovery channel and one trust channel.
- Track every link. Use UTM links or separate campaign links so clicks do not become guesswork.
- Review signal quality. Keep channels that create replies, signups, installs, wishlists, downloads or useful feedback.
Avoid wasted traffic
Common mistakes that block early growth.
Posting the same announcement everywhere
Different channels need different packaging. A Reddit post, a YouTube demo, a store listing and a short video should not be the same message pasted into different boxes.
Sending traffic to an unclear page
If the destination does not explain the outcome, show the product and answer objections, more traffic only creates more bounce.
Buying ads before the hook works
Paid traffic is useful for validation and scale, but it is expensive when the offer, creative and conversion path are still unclear.