Find channels that fit your product and next move.

Build pages for specific search intent: problems, alternatives, comparisons, tutorials, templates and FAQs. Search Console is important, but content quality and links create the traffic.

Use when

Your product solves searchable problems.

First move

Publish 5 intent pages before broad blogging.

Use Shorts to test hooks and longer videos to explain, compare and teach. A good demo can keep sending users after the launch week.

Use when

The product can be shown visually or taught.

First move

Record a 3-8 minute demo and cut 10 Shorts.

The fastest way to learn which product promise earns attention. Test problem, transformation, build-in-public, result and behind-the-scenes hooks.

Use when

You can make the value visible in seconds.

First move

Publish 20 hook variants, not one announcement.

Great for products with a clear niche. Write posts that explain the problem, what you tried, what you built and what feedback you need.

Use when

A real community already discusses the problem.

First move

Comment helpfully before posting your own link.

A focused launch surface for tools, SaaS, AI products, apps and productivity resources. Best when the product can be tried immediately.

Use when

Your product has a clear maker or early-adopter angle.

First move

Prepare demo, screenshots, FAQ and first supporters.

Mandatory for mobile apps. Store search has intent, but screenshots, title, subtitle, keywords, reviews and conversion rate decide momentum.

Use when

You have an installable mobile app.

First move

Optimize screenshot story before buying installs.

For games, a store page is not enough. Use tags, trailer, demo, wishlist focus, Next Fest opportunities and external video/community traffic.

Use when

Your game has visible hooks and a demo path.

First move

Open the store page early and capture wishlists.

For ebooks, Amazon search and category visibility matter. Pair the listing with sample chapters, review outreach, topic content and newsletter mentions.

Use when

The product is a book, guide or structured knowledge asset.

First move

Build a launch team before publication day.

Small creators, streamers, newsletter writers and podcasters can drive qualified attention when you give them an easy story and assets.

Use when

You can personalize outreach to a real audience.

First move

Create a 1-page creator kit with demo, images and link.

Useful for trust, long-tail discovery and AI-search visibility. Prioritize platforms that already rank for alternatives, reviews or your category.

Use when

Your category has comparison demand.

First move

List on 5 high-quality directories, not 50 weak ones.

Modern discovery increasingly happens through answer engines, recommendations and summaries. Improve your odds by being clearly mentioned on trusted third-party pages, reviews, Reddit threads, YouTube demos and comparison articles.

Use when

People ask tools or communities for recommendations.

First move

Create comparison, FAQ and review-ready pages that others can cite.

Strong for visual, evergreen and inspiration-driven products: templates, printables, design assets, ebooks, lesson material and workflows.

Use when

The result can be shown in a useful visual.

First move

Create 20 pins from one product benefit.

Best for B2B, AI tools, productivity, recruiting, career, education and founder-led product stories.

Use when

The buyer or user has a professional problem.

First move

Post the problem analysis before the product pitch.

Republish strong ideas in platform-native form on Medium, Dev.to, Hashnode, Substack, Quora, Threads or X. Treat it as extra distribution for proven content, not a replacement for your main destination.

Use when

You already have a useful article, story or tutorial.

First move

Adapt one piece into three native posts with a clear source link.

Email is rarely the first traffic source, but it stores attention. Add a clear reason to subscribe from day one.

Use when

You expect repeat launches, updates or education.

First move

Offer a checklist, preview, bonus chapter or launch update.

Excellent for validating demand when keywords show strong intent. Use small tests before scaling.

Use when

You know what a user or customer is worth.

First move

Test exact high-intent keywords and track conversion.

Useful for scaling proven creatives. Start with organic winners, then test budget against conversion quality.

Use when

You have hooks that already earned attention.

First move

Retarget visitors before broad cold campaigns.

Works when there is a strong story: data, trend, founder angle, niche problem, unusual result or public launch.

Use when

You can explain why the product matters now.

First move

Pitch 20 very specific outlets, not a generic blast.

Less scalable than algorithmic platforms, often stronger for feedback and trust in narrow niches.

Use when

The community welcomes useful examples and feedback.

First move

Share the learning, not just the link.

For developer tools, GitHub, package registries, example projects and technical documentation can be major acquisition assets.

Use when

The product has technical users or integrations.

First move

Publish a repo with examples and clear docs.

Good for games, creative tools, AI prototypes and design products when the event already gathers the right audience.

Use when

You can ship a demo or public entry.

First move

Use the deadline to create visible progress.

Powerful after the offer converts. Partners need fair commissions, clean tracking and a reason their audience will care.

Use when

You have margin and conversion proof.

First move

Invite a small set of trusted partners first.